Il Bisonte launches its first brand manifesto cartoon; it combines history, art, creativity, and passion in a modern, engaging and high-impact way which will strike a chord with viewers.
The cartoon tells the story of Wanny Di Filippo, the brand’s historic founder who in the late ‘60s when faced with skepticism about his seemingly too innovative creations, does not give up but simply states “If I can design them, I can also create them”.
The cartoon recounts Wanny’s tenacious dream of finding the perfect bison, his passionate search for the gigantic white bison, majestic, serene and sacred to Native Americans. The cartoon thus becomes a sort of appeal for tenacity and perseverance, as well as the importance of friendship.
