One container, twelve instagrammers, an exciting story in picture coming from three continents: Il Bisonte celebrates Pitti Uomo 94 with a special event that will be open to the public from June 12 to 15 in the Garden of Villa Vittoria, Florence.

Inside a large box designed by Felice Limosani, bags, backpacks, small leather goods and lifestyle objects will displayed together with 120 photos generated by selected instagrammers. Each image illustrates a different interpretation of Il Bisonte products, experienced and described from a personal point of view.

“This project is very important for us,” comments Sofia Ciucchi, CEO of Il Bisonte. “It is a highly original and spontaneous vision of Il Bisonte in the hands of ordinary people from all over the world, made spectacular and exciting thanks to the great power of images. Looking at these 120 photos is a strong emotion for everyone who works with love and passion for this Florence-based brand, because it clearly shows how the eclectic character of this brand perfectly adapts to different styles and uses and can make people from all over the world fall in love with its original genuineness.”

The adventure will continue with the photographic project #1box10shots