After the openings in 2018 of its first two company-owned stores in Asia, Il Bisonte continues to expand and consolidate its presence in Hong Kong with two new store openings: a new store on June 7th in the Harbour City Mall and a pop-up store on June 15th at Sogo Mall.
The Sogo Mall pop-up store will be open for 6 months and will mainly cater to men, with a focus on iconic styles. In that space the brand will debut the “Il Bisonte Rolling Store”, a special multi-functional system on wheels, which consolidates the Florentine brand’s iconic concepts and products in a small space. It’s a new retail format designed for multi-brand contexts, and ideal for pop-ups.
The store in the Harbor City Mall, conceived by Studio Vudafieri Saverino, will cover an area of about 52 square meters, providing ample space to showcase the brand’s identity and an array of products, including bags, small leather items and lifestyle accessories.
To celebrate the new openings, from June 13th -16th at the Harbour City Mall, exclusive events, artistic film shorts and a series of animation activities will all positively impact the brand, relating its story, values and unique style.