Il Bisonte is funding the Wildlife Conservation Society. The first reports are in from the New York zoos.
Working from memory. Buildings that stretch up out of the frame. Red bricks for sure, but in the dark it’s hard to tell. Only yellow windows face the zoo. Here murals depict happy savannahs. Speakers broadcast sounds from the wild. Zebras, lions, giraffes, hippos.
From this description, everyone – let’s say everyone – recognizes the scene from the animated film Madagascar. When Martin the zebra escapes from the Central Park Zoo, the oldest and smallest zoo of the five in New York City. All managed by whom today? By WCS.
SOUNDS, FROM THE SAVANNAH TO CENTRAL PARK
So we might say that Martin’s escape is the direct responsibility of WCS. The Wildlife Conservation Society. But compared to those who’ve seen Madagascar, few people are familiar with it outside of New York. In three posts, we at the Journal would like to even out the numbers.
Yes, because WCS’s mission is “to save wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature.” It “envisions a world”… a better world for sure.
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LETTERS, FROM THE PRAIRIES TO VIA DEL PARIONE
And it’s fighting to get it. A letter arrived at Palazzo Corsini in Florence. The sender: the Bronx Zoo, largest of New York’s zoos and official WCS headquarters. Vice president John Calvelli wrote to thank us for our contribution.
Yes, because Il Bisonte is funding WCS. It does so through its Manhattan boutique as well. It does so, of course, to defend the iconic species that gave the brand its name and logo. Coming soon, news from New York. For now, no bison have escaped from Central Park.
