Skip to content
  • English
  • Italiano
language
Facebook page opens in new windowInstagram page opens in new windowYouTube page opens in new windowPinterest page opens in new windowLinkedin page opens in new windowTiktok' page opens in new window
  • Shop Online
  • Newsletter
store locator
Il Bisonte Firenze
Luxury for free spirits
Il Bisonte Firenze
  • News
  • Magazine
  • Art Bags

/ JOURNAL

  • News
  • Magazine
  • Art Bags

Giving up gold. Nemonte Nenquimo and every forest

You are here:
  1. Home
  2. Journal
  3. Giving up gold. Nemonte Nenquimo…
In this third and final episode featuring Nemonte Nenquimo, we talk about long-ago and recent legends of our time, and our responsibility towards forests ‘on this side’ of the ocean.

 

Prior to 1535 there was a ceremony which took place on Lake Guatavita. Every year the Chichba-speaking leader of the Muisca population traveled to the lakeshore, had his body sprinkled with sticky algae and then covered in gold dust until he was completely coated in gold. Then he pushed off in a boat, reached the center of that reflective water and dived in to rinse off this ritual offering. On the shore the faithful tossed in golden gifts which settled to the bottom of the lake. In 1535, Spanish conquistadors Gonzalo Jiménez de Quesada and Sebastián de Belalcázar, like so many others seeking that mythical American region purportedly paved in gold, learned of this ceremony. From that moment on, this lost paradise was called El Dorado after that dazzling gilded figure who leapt into Lake Guatavita. A few years later the city of Bogotá would be founded there.

 

 

The leader of the Muisca was dusted in gold to then immerse himself in Lake Guatavita.

 

It is not hard to believe that the ancestors of Nemonte Nenquimo – leader of the Waorani who today fights against the exploitation of the Amazon – also clashed with these mirage seekers. Expectations are much lower today. They seek not gold, but trees to fell, pastures for livestock, and water reserves for intensive agriculture.

 

Giving up gold means taking care of our local forests.

 

Regardless of whether they are based on truth, any and all legends that promise riches in foreign lands reveal man’s thought process: masking problems at home in order to pursue invisible solutions. In fact, the key feature of our globalized world is how easy one’s desires can be exported. We should be using these same means to export responsibility, instead. For us, ‘giving up gold’ means recognizing that far-away happiness is an illusion unless, like Nemonte, we first take care of our own local forests.

READ THE FIRST EPISODE READ THE SECOND EPISODE
SHARE
Share on FacebookShare on Facebook Share on XShare on X Pin itShare on Pinterest Share on WhatsAppShare on WhatsApp
LATEST

Il Bisonte, Essential Collection

Il Bisonte proudly celebrates 50 years as a worldwide Made-in-Tuscany leader.
Read more

IL BISONTE PRESENTS ITS SS25 COLLECTION

On the occasion of Pitti 106 Il Bisonte presents its new products for Spring-Summer 2025
Read more

SS27 PREVIEW AND SALES CAMPAIGN

SS27 Preview and sales campaign
Read more

IL BISONTE FOR THE INTERNAZIONALE FESTIVAL

Thanks to the Internazionale festival!
Read more

Il Bisonte’s New Bag Will Guide Families Visiting The “Verrocchio: Master Of Leonardo” Exhibit

With the “Verrocchio” bag, dedicated to one of the Renaissance’s great artists, Il Bisonte continues…
Read more

Pitti Uomo 93:
Il Bisonte Tells Its Km 30 Supply Chain

On the occasion of Pitti Uomo 93, Il Bisonte inaugurates the new showroom and tells…
Read more

TIME FOR BAGS – IN PONTASSIEVE #3

In Pontassieve! Visiting the Pre-industrialization department
Read more

Golf according to Il Bisonte. Ryder Cup 2023

September 27 in Roma, the Florentine brand will present O.O.O. – Only on order a…
Read more

Pitti Uomo 94:
The Exhiting Story In Picture By Il Bisonte

One container, twelve instagrammers, an exciting story in picture coming from three continents: Il Bisonte…
Read more

IL BISONTE PRESENTS ITS FW26 COLLECTION

On the occasion of Pitti 109, Il Bisonte presents both a new collection and a…
Read more

THE SPEECH

A chronicle of Il Bisonte’s second celebration in Orti Dipinti. Community, superior craftsmanship, sustainability
Read more

Goal and new starting point: the SS21 collection, a synthesis of 50 years of history

If, as the philosopher Jacques Derrida once said, the archive is always a premise for…
Read more
SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Cookie Policy
  • Customize Cookies
Legal

© Il Bisonte Firenze | Il Bisonte S.p.A. - VAT - IT02076930482

Go to Top