Skip to content
  • English
  • Italiano
language
Facebook page opens in new windowInstagram page opens in new windowYouTube page opens in new windowPinterest page opens in new windowLinkedin page opens in new windowTiktok' page opens in new window
  • Shop Online
  • Newsletter
store locator
Il Bisonte Firenze
Luxury for free spirits
Il Bisonte Firenze
  • News
  • Magazine
  • Art Bags

/ JOURNAL

  • News
  • Magazine
  • Art Bags

Giving up gold. Nemonte Nenquimo and every forest

You are here:
  1. Home
  2. Journal
  3. Giving up gold. Nemonte Nenquimo…
In this third and final episode featuring Nemonte Nenquimo, we talk about long-ago and recent legends of our time, and our responsibility towards forests ‘on this side’ of the ocean.

 

Prior to 1535 there was a ceremony which took place on Lake Guatavita. Every year the Chichba-speaking leader of the Muisca population traveled to the lakeshore, had his body sprinkled with sticky algae and then covered in gold dust until he was completely coated in gold. Then he pushed off in a boat, reached the center of that reflective water and dived in to rinse off this ritual offering. On the shore the faithful tossed in golden gifts which settled to the bottom of the lake. In 1535, Spanish conquistadors Gonzalo Jiménez de Quesada and Sebastián de Belalcázar, like so many others seeking that mythical American region purportedly paved in gold, learned of this ceremony. From that moment on, this lost paradise was called El Dorado after that dazzling gilded figure who leapt into Lake Guatavita. A few years later the city of Bogotá would be founded there.

 

 

The leader of the Muisca was dusted in gold to then immerse himself in Lake Guatavita.

 

It is not hard to believe that the ancestors of Nemonte Nenquimo – leader of the Waorani who today fights against the exploitation of the Amazon – also clashed with these mirage seekers. Expectations are much lower today. They seek not gold, but trees to fell, pastures for livestock, and water reserves for intensive agriculture.

 

Giving up gold means taking care of our local forests.

 

Regardless of whether they are based on truth, any and all legends that promise riches in foreign lands reveal man’s thought process: masking problems at home in order to pursue invisible solutions. In fact, the key feature of our globalized world is how easy one’s desires can be exported. We should be using these same means to export responsibility, instead. For us, ‘giving up gold’ means recognizing that far-away happiness is an illusion unless, like Nemonte, we first take care of our own local forests.

READ THE FIRST EPISODE READ THE SECOND EPISODE
SHARE
Share on FacebookShare on Facebook Share on XShare on X Pin itShare on Pinterest Share on WhatsAppShare on WhatsApp
LATEST

IL BISONTE PRESENTS ITS SS25 COLLECTION

On the occasion of Pitti 106 Il Bisonte presents its new products for Spring-Summer 2025
Read more

SOLARIA

The new Solaria bag «has its roots in the Sun»
Read more

The Explorer’s Map Case
For Kandinsky
2013-2014

There’s nothing better than a map case for visiting the exhibition, ‘The Russian Avant-garde, Siberia…
Read more

Il Bisonte presents the Contemporary SS22 Collection

The Il Bisonte Contemporary SS22 collection celebrates the values of environmental, commercial, and social sustainability…
Read more

IL BISONTE PRESENTS THE SS23 COLLECTION

A tribute to Tuscany
Read more

Singapore Pop Up Shop

New Singapore pop-up shop opening
Read more

Il Bisonte presents its new Fall Winter 2020/21 Collection

The new FW 2020/21 collection presented in Palazzo Corsini, Il Bisonte’s historic headquarters in Florence,…
Read more

A Picnic Basket
For Impressionist Art
2008

The Impressionists were used to paint en plein air, outdoors. The spirit of their days,…
Read more

Il Bisonte launches its new ecommerce site ilbisonte.com

After closing its 2020 financial statements with a positive net profit and generating a €66…
Read more

A collector in love with IL BISONTE

Meeting Jan Leese, a devoted admirer of the brand
Read more

Milano Design Week 2018
Il Bisonte Meets Federico Peri

On the occasion of the upcoming Salone del Mobile, Il Bisonte showcases its never-ending passion…
Read more

Il Bisonte And Palazzo Strozzi Strengthen Their Collaboration

In 2008 the partnership between Palazzo Strozzi and Il Bisonte began and grew out of…
Read more
SUBSCRIBE TO NEWSLETTER
  • Privacy Policy
  • Cookie Policy
  • Customize Cookies
Legal

© Il Bisonte Firenze | Il Bisonte S.p.A. - VAT - IT02076930482

Go to Top