In Italy, even the stars can be covered with leaves. For proof, just look at the emblem of this Republic. In the center nestled between two branches the Star of Italy—the oldest of all its symbols—shines. It’s so ancient that it wasn’t even chosen by Italy’s inhabitants. It was the Greeks who saw Venus, the evening star, rise after sunset over the land to the West, and gifted this symbol to Italy.
Just a branch separates an emblem from a logo. Il Bisonte has been using the image of a star to tell its story for 50 years. It’s an icon that is open and listening, constantly changing, and that we continue to weave with new branches even today.