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Advertising Campaign SS19

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PEACEFULLY TOGETHER. EN ROUTE

With the city of Florence as backdrop in the first episode, Il Bisonte ventures out to discover Tuscany, looking for more familiar landscapes and new people to share this experience with. An itinerary that will wind through the wonderful streets of Castellina in Chianti, take us to the majestic cypresses of Monteriggioni, on to a small pier in the little port of Castiglioncello, strolling along Baratti beach and ending up on a station platform. In the story of this journey where Il Bisonte items are like small treasures to be discovered along the way, so are the places our protagonists will visit. Humans and bison together in this ongoing adventure. “Peacefully together. En route “.

An empty beach. A warm, sunny day. A young couple strolls peacefully, enjoying the calm and the landscape. And they are not alone. A bison is also intrigued by such a place that is so different from its own. And together with others, it runs happily over the sand.
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Tuscan landscapes are so breathtaking that you sometimes feel like you’re out of this world. A true traveler is never without a map in their backpack. Two calm and peaceful bisons seem to suggest the right path. The journey goes on with the iconic Trappola backpack.
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A earth-toned bag surrounds this girl. She is also out to discover the Chianti hills. The majestic cypresses escort her while the bison seems to encourage her to continue the adventure. The Caramella, one of Il Bisonte’s most iconic bags is the perfect travel companion.
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It is sunset on a beautiful spring day. The breathtaking view and calm sea inspire dreams and desires. And the bison seems to want to protect this mental journey just like a trusted friend would.
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One wonders if our story is ending or just beginning. A girl is on the platform of a small station and some bisons are on the other side. Who is leaving? Who is staying? What memories will the large bag hold?
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A bag that breathes weightlessness, in the presence of a majestic dwelling.
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A shoulder bag that seems to blend directly in with the precious wood of this solemn door.
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With this bag and this spectacular view we expect our traveler to be resting and planning the next stage of this long journey. This bag holds all the colors of Maremma.
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A trip requires just a few basic things: a wallet, identification, a good hat, and of course a camera. To stop time and capture memories.
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If we hadn’t been making leather bags in Florence since 1970, this backpack might seem to be made out of sand. The same that surrounds it, together with the blue of a deserted beach resort and the cerulean sea.
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A Zen garden according to Il Bisonte. The main elements are all there: sand, stones, wood. And cowhide leather.
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What story might there be behind these three little masterpieces? Nature has inspired their color while Il Bisonte has carved such a unique shape.
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All the colors of the sea, from green to blue in two small but essential objects. Purely Tuscan craftsmanship.
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A journey through the '60s: salty air, beach bonfires and guitar songs. When everything was simpler and life was easier.
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A station, a girl. The beginning or end of a trip? Expectation or melancholy? Who knows how many memories that big bag holds.
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A small bag for a big adventure. The white boat and blue water recall a 1950's Hollywood film backdrop.
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The beauty of travel is that it allows you to meet new people. That map seems familiar to us. Il Bisonte doesn’t just make iconic bags, it makes new friendships.
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This backpack is the color of Tuscan land and would also perfectly suit a Maremma cowboy.
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