The collaboration between Il Bisonte and Florence’s most important exhibition venue dedicated to modern and contemporary art began in 2008 from the friendship between Wanny Di Filippo, the brand’s founder and ambassador, and James Bradburne, then Director of the Fondazione Palazzo Strozzi. From that moment until the beginning of the pandemic, Il Bisonte created a “bag of wonders” for every exhibition.
Far from being a piece of refined merchandising, each bag designed for Palazzo Strozzi is a true “museum in a suitcase,” guiding children and families as they explore the artworks on display. Inside are maps to help them navigate, drawing materials, magnifying glasses, games, and quizzes – all conceived together with the Foundation’s Education Department to make even independent visits unique and unforgettable experiences.
Imagined as an implicit invitation to slow down, these “art bags” encourage participants to take the time to look and think, to imitate and reinterpret. They offer a fresh starting point for a lively and authentic dialogue between the artwork and its viewer. They are also a declaration of intent, reminding us that art is for everyone, that there is no single way to interpret it, and that each of us has the right to see it through our own eyes.
Some of Il Bisonte’s special editions for Palazzo Strozzi were invented entirely from scratch, such as the “Illusionist’s Hatbox” created for the trompe-l’œil exhibition; the cube designed for Picasso (2011); and the life-raft bag conceived for the major Ai Weiwei retrospective (2016). Others are iconic brand creations that – inspired by the exhibition’s overarching theme or by one of its signature works – change shape, color, and function with chameleonic skill.