Confirming its special relationship with Paris, Il Bisonte is opening a pop-up store in Rue Saint-Roch, very close to Rue Saint Honoré.

The new store is the third of its kind in the city, alongside the two long-established shops at 17 Rue du Cherche-Midi and 11 Galerie Véro Dodat, respectively, which were opened in the Ville Lumière in the mid-1980s.

Wanny Di Filippo, the founder and ambassador of the brand, loves this city in particular for its Bohemian spirit so close to the unique style of Il Bisonte.

The store covers a surface area of about 80 square metres, spread over two floors . It has been deisgned to embody the ironic and unconventional spirit of the brand.

Thank to the collaboration with visual artist Felice Limosani the ceiling of the store is animated by a fascinating effect of light and shoadow and the window displays cartoons celebrating the unique personality of Wanny Di Filippo. A selection of vinyl records make it possible to listen music and experience the wonderful world of Il Bisonte.

The pop-up store will be inaugurated during Paris Fashion Week in March and will close on June 30.