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Toponymy

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At the beginning of autumn next year an old space will open up in Florence. The Manifattura Tabacchi will become an industry of solid citizenry. In these decisive years the Factory (as it has been dubbed) has connected Indian and Japanese architects to Florence’s creative avant-garde. According to inaugural interviews, such a restored neighborhood could house all kinds of spaces.

But is it right to call it a restored neighborhood? Well, even those bricks involved in the smallest demolition have been catalogued so that later they’ll be part of the Factory walls. Restoration is not just an art word. Between restored art and architecture there are experiential differences. We go back to look at the former, whereas the latter we transverse. The latter is learned by heart. Enter the interior toponymy of its new inhabitants.

Il Bisonte had a photo shoot in this restored place. A gesture that embodies fashion tradition, showcasing products and models in a certain environment, but most of all it’s a gesture that speaks of Il Bisonte’s tradition, one that over time and with craftsmanship, restores products that are a little old, rendering them a little new.

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