Wanny Di Filippo has always been one with his company. So no one was surprised to see him take on the role of spokesperson for Il Bisonte. What amazed everyone was the unconventional way he embarked upon becoming the face and body of the brand’s ad campaigns.
To use it, you must remove its trousers. The USB pen-drive —made in his image and likeness—is full of Wanny’s irreverent and pleasing humor, the childish joy of someone who knows you are about to make you smile.
A long and immaculate beard. Good-natured and generous eyes. White hair is gathered in a ponytail under his ever-present straw or felt hat. A colorful (or tiny bison-print) scarf is over his shoulders and / or a bandanna is knotted at his neck.
Across his nose, rests a pair of eyeglasses and over them a pair of sunglasses. Between lens and frame (also multicolored) dangles a charming mini bison.
He is highly sought after by photographers at fashion kermises, revered as an icon by Florentines and idolized in Japan as a star. The unmistakable style of Wanny Di Filippo, Il Bisonte’s founder and ambassador, is a hymn to joy and a tribute to the freedom of being unique.
Wanny Di Filippo, Il Bisonte’s founder and ambassador, is unique. His customary attire is a pinwheel of colors that never ceases to amaze, despite it having been consistently and persistently his style for decades.
Wanny Di Filippo was born in 1945 in Adria, in northen Italy. He came into the world on February 14th, but the bombardments of World War II prevented his grandmother from going to the town hall to register his birth. A farmer friend ended up going a few days later but gave the wrong date which is why the official registers have it down as the 16th.